How I Will Market Your Home
This is just a sample (and
general) marketing plan. As all sellers’ needs are different, yours will be
tailored specifically to your case.
| 1. |
Take beautiful photos of your home
and the neighborhood and post them online for agents and their clients to see as
a virtual tour. Include photos of the nearby retail, restaurants and grocery
stores. |
| 2. |
When needed, have a professional stager visit the property to deliver a
written staging plan |
| 3. |
Create a two-sided full color flyer: This will be left in the home for agents
and prospective buyers to take. It will also be posted in our office as well as
other Long and Foster offices near the property. |
| 4. |
Make sure house is staged to create a warm and inviting presence. Have music
softly playing for a warm reception upon entering the house. |
| 5. |
Put an ad in the Washington Post advertising the home and the open house. |
| 6. |
Host at least two open houses: Have a broker’s open for agents to come by and
preview on a Tuesday and another open house for the general public on a Sunday
(I do the opens myself). |
| 7. |
Arrange for a sign to be put on the property with my cell phone number and the
office’s number so that anyone can call at any time for information on your
property. Place temporary directional signs on major thoroughfares directing
traffic to the open house. |
| 8. |
Send an “Open House” mailing to my neighbors and my contacts. This will let them
know about the open house so that they can tell friends who might be interested
in the neighborhood. |
| 9. |
Enter your listing into the Multiple Listing System (MLS) for agents to see and
send to their clients. This will also automatically be posted
on my personal website
and posted to Realtor.com,
HomesDatabase.com,
GoogleBase, Trulia, Yahoo, HomePages.com, HomeSeekers.com, Vast.com,
Homes.com, Zillow.com, Redfin.com, Longandfoster.com and many more
sites. |
| 10. |
Place your home listing on craigslist.org and my website for extra exposure. |
| 11. |
Put an electronic lockbox on your property for easy showing anytime. |
| 12. |
Announce your listing to the
other agents in our office at the weekly Monday meeting and put flyers in the
agent’s boxes for the most exposure possible. |
| 13. |
Call agents who have seen your property for feedback and follow-up. |
| 14. |
Provide all support for my
clients’ busy lives even when they are in town! |
|
